Traffic Generation secrets
Traffic is something that website owners always worry about. Of course, numbers are
important to online businesses. And traffic is nothing but numbers.
Simply put, website traffic is the number of people visiting your site and the pages that
they click on.
Whenever someone visits, it is recorded and any links that visitor clicks on are monitored.
Over time, these numbers add up which gives the owner an idea on just how many people
A highly-trafficked site tends to have a much higher success rate than those with limited
traffic. But the real success is determined by the predictability of the visitors who become
buyers. And that’s called conversions.
Traffic without conversions is very expensive and disheartening.
Tracking site traffic is done with help from a variety of tools. Free tools are available but
the results gathered may need more interpretation. Still, there are plenty of companies
willing to provide this kind of service.
Apart from monitoring though, website owners proactively try to increase site traffic.
Traffic Generation is the most valuable skill that anyone can master online. We have spent the last couple of years studying the various techniques out there. Here is a list of our favorites.
Everyone wants to be published on Medium.com, LinkedIn Publishing, Facebook Notes,
Twitter, Huffington Post, Entrepreneur, Forbes and more…
Why? Article Marketing works!
In simple terms, this involves coming up with informative text to catch your target
These are the customers that are most likely to need or want your products and services.
The key element to a successful article marketing campaign is information. When writing
articles, focus on providing useful content that can be shared.
Give out tips, hints, insider secrets and how-to guides among others. Lead potential
customers straight to your website with quality articles.
An article should always include a link to your own site otherwise the whole exercise is
More great content leads to better conversion rates turning readers into buyers. Alternatively, you can submit your work to article directories such as EzineArticles and eHow. Post your articles at Medium, LinkedIn Publishing, and Facebook Notes first. These are the sites that will get you the most traction quickly. Then, syndicate your article links using other social media services to drive back to your main website.
It is no surprise that turning to paid advertising gets your site more visitors. But done poorly,
advertising can become a money pit.
Pay-per-click advertising or PPC offers control and limits risk. This means you are
only charged when someone clicks on your ad.
Ads appear on search engines in one of two ways.
First, keyword driven advertising matches ads to searches with related
Second, ads may be displayed on sites that receive a high volume of traffic.
One of the best PPC providers include Google with its Google AdWords platform. It allows
you to tap into the largest and most commonly used search engine in the world.
Microsoft’s Bing Ads is another option.
Podcasting has been around since 2004 and continues to be a major influence. With a
large following, you can drive a ton of traffic. But creating an audience can be tricky.
A podcast is an audio file available online for syndication.
One of the best things about podcasting is that anyone can get into it. Adding these podcasts to RSS feeds gives wider distribution. Getting them on iTunes could be hitting the traffic lottery.
To build a large audience is much like list building in general. No matter how you do the
podcast, the key is to be informative and useful.
Another thing that podcasting lets you do is reach people with mobile devices. Despite
the name, podcasts are not exclusive to iPods and iPhones. Other MP3 players may be
used to download and listen to them as well. This way, people on the go are able to hear
what you have to say. New Podcasts should be uploaded regularly to keep
your listeners interested.
Unlike videos, these are usually longer and more in-depth. The average podcast is between 20-60 minutes.
Podcasts can be hosted by one of several service providers such as Libsyn, HipCast,
Blubrry, Podbean and Spreaker.